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Marketing Manager Resume Example

Marketing manager resumes need to demonstrate ROI-driven campaign management, multi-channel expertise, and team leadership. ATS systems look for specific platforms, metrics, and marketing methodologies.

Top ATS Keywords for Marketing Manager Resumes

digital marketingSEOSEMcontent marketingemail marketingGoogle AnalyticsHubSpotsocial mediabrand strategylead generation

Recommended Resume Sections

  1. Professional Experience with campaign results
  2. Skills (platforms, tools, channels)
  3. Education
  4. Certifications (Google Ads, HubSpot)

Sample Achievement Bullets

These bullets follow the Action + Context + Result format that ATS systems and recruiters prefer.

  • 1Managed $500K annual digital ad budget across Google Ads and Meta, achieving 4.2x ROAS
  • 2Grew organic traffic 150% in 12 months through content strategy and technical SEO improvements
  • 3Launched email nurture campaign (50K subscribers) that generated 1,200 MQLs per quarter
  • 4Led rebrand initiative across 5 channels, increasing brand awareness by 30% (measured via survey)

Marketing Manager Resume Tips

  • Lead every bullet with a metric: CAC, ROAS, conversion rate, leads generated
  • Specify channels: paid search, organic social, email, content, events
  • Include marketing tech stack: HubSpot, Google Analytics, Marketo, Hootsuite
  • Show budget responsibility: 'Managed $500K annual digital advertising budget'

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